We’re a community of athletes moving forward together.
Our Philosophy
We support our members in achieving their fitness and athletic performance goals as they navigate towards a fulfilling life. We believe some fundamental aspects of achieving this are forward progression and a healthy lifestyle which harmonizes attainment and attunement. We are driven by purpose. Our modality is professional strength and conditioning training. We value quality and ethics.
Founder and Head Coach
Nick Hurff, CSCS
Nick Hurff is a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association (CSCS, NSCA). The CSCS is the top certification in the industry and viewed as the gold standard for strength and conditioning coaching at the collegiate through professional-levels. Previously Nick competed for four years in NCAA Men’s Soccer and served eight years as a U.S. Army Ranger and Infantry Officer. He served in the Asymmetric Warfare Group and conducted combat operations with 19th and 7th Special Forces Groups. Nick has 3 years of coaching experience and is passionate about staying immersed with the field’s current science and literature. Nick currently trains for endurance events and rock climbing. Nick has attempted to climb El Capitan in Yosemite, California and while unsuccessful is training to summit in the near future. Nick also recently placed second in a 100 mile team adventure race through the Shenandoah Mountains.
Our Values
Quality Service
Interpersonal Relationships
Professional Actions
Ethical and Moral Decisions